About
why we
fast.
Feed the World Fast turns one skipped meal into a chain of forty. Here’s where the idea came from, how the model works, and who’s building it.
The idea
It started with a skipped lunch and a simple question.
What if the ten dollars you didn’t spend on lunch could buy forty meals somewhere it counts more? Not a pledge, not a someday — a single, finished act you could do before the afternoon meeting.
That’s the whole company. Skip a meal, choose a vetted charity, donate what you saved. We take 10% to keep the platform running and pass on the rest — fast, transparent, and personal.
photo · founder portrait
90%
of every dollar reaches your charity · 10% keeps fwf running
The model
a for-profit with a flat, honest fee.
We run FWF as a business so it can move fast and stay built — but the fee is fixed and visible. No upsells, no hidden cut, no “suggested tip” that quietly inflates. Ten percent, stated up front, every time.
What we hold to
three things, non-negotiable.
01
every dollar is traceable
90% out, 10% in — published on every donation. If we can’t show you where it went, we don’t deserve it.
02
the fast is the point
We’re not a checkout button with a cause bolted on. Feeling the gap of a skipped meal is what makes the gift mean something.
03
fewer, better partners
Five vetted charities, not five hundred listings. We’d rather you trust the whole menu than drown in it.
Who builds it
FWF is built and stewarded by Anala.
Anala is a digital consulting partner specializing in scalable web platforms, ecommerce ecosystems, and AI-enabled digital experiences for growth-focused organizations. Founded and led by Mike Reall — with 25+ years of experience in ecommerce, UX, and product development — Anala’s distributed team of strategists, designers, and engineers has delivered for clients across nonprofit, healthcare, education, and SaaS industries.
We built FWF because it sits at the intersection of what Anala does well — payment systems, user experience, and transparent data flows — and a problem worth solving.
Anala at a glance
| Headquarters | Illinois, USA |
| Team | Distributed — US & Latin America |
| Specialties | Web platforms, ecommerce, AI, UX design |
| Industries | Nonprofit, healthcare, education, retail, SaaS |
| anala.com/about ↗ | |
builds the platform
The technology that moves a gift from a skipped meal to a vetted charity — payments, traceability, transparency reporting — is designed, built, and maintained by Anala’s engineering and UX teams.
keeps the lights on
The flat 10% fee covers the real cost of running FWF. Anala invests the rest of building it, so the model can stand on its own and grow without compromising the 90% promise.
answers for it
Charity vetting, audits, and the 90% disbursement guarantee sit with a named company — one with a public track record across nonprofit, healthcare, and ecommerce clients — not an anonymous brand.